Ads take into account roughly 85 percent of revenue at Facebook as well as the social networking site says the modifications will not have a meaningful affect its business
San Francisco: Facebook Inc said hello will no longer allow ads to look on pages with sexual or violent content, because online online community moves to appease marketers being linked to objectionable material.
The moves come monthly after several businesses pulled their ads from Facebook amid reports of pages on Facebook that promoted violence against women. Facebook said back then that it needed to improve its system for flagging and removing content that violated its community standards, which forbid users from posting content about hate-speech, threats and pornography, among other things.
Ads account for roughly 85 % of revenue at Facebook, the world's largest social media with 1.1 billion users. Facebook said the changes would not have a meaningful affect its business. On Friday, Facebook stated it also had to do more in order to avoid situations through which ads are displayed alongside material that could not run afoul of its community standards but are deemed controversial nonetheless.
A Facebook page for any business that sells adult products, for instance, will no longer feature ads. Previously this type of page could feature ads down the right-hand side from the page so long because the page didn't violate Facebook's prohibition on depicting nudity.
The move underscores the delicate balance for social networking companies, which features many different unpredictable and infrequently unsavory content shared by users, but which rely on advertising to underpin their business. "Our goal is to both preserve the freedoms of sharing on Facebook but additionally protect people and brands from certain types of content," Facebook said in a very post on its website on Friday.
Facebook said on Friday who's would expand the scope of pages and groups on its website that needs to be ad-restricted and promised to get rid of ads from the flagged areas of the website by the end from the coming week.
Pages and groups that reference violence will also be off limits to ads, the organization said. A Facebook spokeswoman noted how the policy may not apply to all pages of news organisations on Facebook. Facebook said the entire process of flagging objectionable pages and removing ads would initially be practiced manually, but that the company will build an automatic system for the task in the coming weeks.
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